Case Study
Vive
Aloha goes boutique with Vive Hotel
Every element at Vive Hotel Waikiki comes infused with the spirit of aloha. Located three breezy and walkable blocks from Waikiki Beach, Vive is a haven for those who crave the authentic island town experience. Outside are breathtaking beaches, hiking, snorkeling, surfing, shopping, and Waikiki's hottest restaurants and nightlife. Inside, stylish and laid-back chic rooms showcase ocean and mountain views, local artwork, and curated amenities
Challenge
Vive Hotel approached us with the opportunity to rebrand the hotel while maintaining the current art installations from Punky Aloha.
Our Approach
After a deeper dive into brand personas, we wanted to create something bespoke with Taylor Penton. He was commissioned to create a hand drawn typeface that would pair well with his Kula font. Kula would be used for playful brand messaging as if someone from the team at Vive left the guest a friendly little note. Vive’s friendly and bespoke experiences create a boutique atmosphere. We wanted to create an experience that melds new opportunities with local flavors off the beaten path. Instagrammable moments to share with friends and family. We pulled colors from the Punky Aloha murals in Vive Waikiki and paired the palette with a sophisticated coastal vibe. To tie in the existing murals, we used a blend of Punky Aloha and Lauryn Gordines illustrations. The illustrations and brand messaging is applied to in room print applications. The pattern and illustrations were applied to merchandise items available to guests.
Brand Architecture
Brand Guidelines
Brand Narrative
Brand Positioning
Branding Systems
Creative Direction
Customer Experience
Print & Packaging Design
Research
Wayfinding & Signage
