Case Study

Senia

Elevated Hawaiian & New American menus, with imaginative drinks, served in refined surrounds.

Senia is a world class restaurant sharing sensory captivating food. It started as an establishment highlighting seasonal flavors.

Senia

Challenge

Restaurant Senia was gearing up for a massive renovation. With that renovation they decided it was time for a brand refresh. Only the name would be staying.

Our Approach

To achieve an elevated visual experience, we focused on an abstract approach to translating organic textures that could be found in the kitchen. The textures in the identity system serve as a garnish to the branding by providing the subtle context and connection to the cuisine. These organic feeling textures allow the experience with the brand to continue past the plate. The visual goal will be to define the multi-sensory experience and draw connections between the brand presentation and palate.

Brand Guidelines

Branding Systems

Digital Ecosystem

Print & Packaging Design

UI/UX Design

Web Development