A modern island eatery
Kiawe Roots is a modern island eatery that combines local Hawaiian and Texas barbeque food. This laid-back eatery located in Kauai fuses the days of an ‘ohana’ and friend’s cookout with a modern flair to create a cultural and culinary experience.
Kiawe Roots required a brand identity system that combines a laid-back yet refined culinary experience. A deep dive into the past of Hawaii’s immigrants and the owners’ cultural heritage was imperative to tell their story. Before Kiawe Roots was Roots and Culture. Our challenge was to develop an identity system that aligned with their start as Roots in Culture.
We illustrated a silhouette of the Kiawe (mesquite) tree and incorporated flames as the leaves for the tree combined with a fork