Case Study

Kiawe Roots

A modern island eatery

Kiawe Roots is a modern island eatery that combines local Hawaiian and Texas barbeque food. This laid-back eatery located in Kauai fuses the days of an ‘ohana’ and friend’s cookout with a modern flair to create a cultural and culinary experience.

Kiawe Roots


Kiawe Roots required a brand identity system that combines a laid-back yet refined culinary experience. A deep dive into the past of Hawaii’s immigrants and the owners’ cultural heritage was imperative to tell their story. Before Kiawe Roots was Roots and Culture. Our challenge was to develop an identity system that aligned with their start as Roots in Culture.

Our Approach

We illustrated a silhouette of the Kiawe (mesquite) tree and incorporated flames as the leaves for the tree combined with a fork

Brand Architecture

Brand Guidelines

Brand Narrative

Brand Positioning

Branding Systems

Campaign Development

CMS Implementation



Creative Direction

Customer Experience

Digital Ecosystem

Environment Design

Go To Market Planning

Interior Design

OOH Design

Photography & Video

Print & Packaging Design


Social Content

UI/UX Design

Web Development