Kauai Juice Co
A health conscious grab and go
Kauai Juice Co. is a constantly expanding and changing business on the island of Kauai. The company was founded on the principle that healthy options that taste great should be easily accessible and support a strong, local economy and agriculture sector at the same time.
Kauai Juice Co approached us with an established brand identity that was in need of a refresh and extension to grow with the business.
We modified the existing mark, a silhouette of a bird of paradise, and simplified it up with smoother edges. The typeface was updated slightly with squared corner caps. The number one request was for the brand to exude “juicy fruit vibes.” We incorporated vibrant colors through a secondary color palette to be used for product labeling. As the brand continues to evolve, new labels, products, and brick and mortar locations are revived with the new identity system.