Case Study
HST Brewing
A micro-brewery deeply rooted in the unhurried way of the Hawaiian Islands
HST Brewing harnesses this ethos by offering “happy hour in a can,” allowing locals and visitors alike to savor the joy and relaxation of island life in every sip. The brewery proudly uses pristine water sourced from Mt. Waialeale, one of the wettest places on Earth, emphasizing its commitment to quality and sustainability while celebrating Kauai’s lush environment.
Challenge
What was once Island Time Brewing, Ellemsee was approached to establish an identity system representing Hawaii's natural rhythms.
Our Approach
Sunrises and sunsets played a key role in the development of the identity system. We took apart the process of each intersection — land meeting the ocean, night meeting day, sun meeting the ocean, etc. Sunrises and sunsets makeup a geometric silhouette. Semi-circles, roughened edges, and textured surfaces create a harmonious blend of symmetry and nature.
Brand Architecture
Brand Guidelines
Brand Narrative
Brand Positioning
Branding Systems
Creative Direction
Wayfinding & Signage
Product Naming
Research
